Hello everyone!

The wedding industry in 2025/26 is shaped by evolving consumer preferences that have a strong focus on personalization, sustainability, and immersive guest experiences. That’s the word on the street. But it is also the experience; you don’t have to look too far to see the truth of it. I’m going to lay out for you the most prominent trends based on current insights drawn from a broad spectrum of information available to us, but first, I’d love for you to allow me to be honest about it all, if that’s ok.

There are times when I wonder if the wedding industry is the right place for me. And then, like a ton of bricks it hits me. Using such verbiage, “wedding industry”, that is, is evidence that something has gone terribly wrong. That we have built an industry around something that is so precious as two people ceremoniously confessing and sealing their love for each other, before others, is a challenging thought, to say almost nothing. But it doesn’t take much to see how it got there.

This is the moment when vows are made to one another. Promises. A life commitment. That means something, and it marks the couples lives deeply. It is ceremony in the old and ancient sense of the word. An act that seals. Stunning and sacred. Why would anyone not honor this moment with their very best and with all that they have to offer? Wanting only the best for this moment makes absolute sense! But as the times change, it seems what is considered best, changes with it.

“He who marries the spirit of the age will soon find himself a widower”

A quote attributed to William Ralph Inge, famously used to illustrate the idea that those who align themselves with the prevailing societal trends or philosophies of their time will eventually find themselves outdated and discarded when those trends change, or are challenged.

For clarity, I am not suggesting that we live our lives arduously seeking out the newest and the most progressive in a bid to stay ahead of the trends as if our identities depended on them. Instead, I offer for your consideration that perhaps there’s merit in being a person of virtue which puts the ever-evolving trends in their rightful place; apart from you, so that you don’t die with them when they do. I wonder if in this approach we might be able to appreciate the prevailing changes of our times without being held hostage by them.

If bold and over-the-top aesthetics that offer an immersive guest experience is something that will put you and your spouse in the hole as you enter into your marriage, or cause stress enough that blinds you to the magic amidst the planning, respectfully, leave it behind and move on!

But, if you’re privileged enough to splurge on your day of celebration, have-at-it! Let’s do the thing! I’m no stickler, I love a good party. But if this is not your first rodeo, as it isn’t mine, you know as well as I do that the party is so much better appreciated when what matters most has been handled with reverence and care. Making sure that you do that will never be a regret.

Your wedding day is arguably one of the most special days of your lives as a couple. But still, you, you as a couple, are more than your wedding day. So as you peruse the prominent trends currently shaping wedding celebrations in Canada, don’t let the “formalities” of the industry that present themselves tempt you to bow before them. You decide what’s best for you as a couple. So whether you desire the extravagant, or prefer a modest reveal, our hope is that both have been framed appropriately for you.

Bye for now…

ARTICLE: The Prominent Trends Currently Shaping Wedding Celebrations in Canada 2025/26

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